Match Group Survey Finds 39% of British Singles Use AI in Dating

Match Group, the owner of the Tinder and Hinge platforms, published a survey of 3,000 British singles this month finding that 39% had used AI in their dating lives ^[1].

Key facts * 39% of British singles surveyed by Match Group have used AI in their dating lives ^[1]. * AI use in dating rises to 66% for members of gen Z and 53% for millennials ^[1]. * The most common uses of AI include getting advice about people, planning date ideas, and writing dating profiles or messages ^[1]. * About a third of UK singles said they would end a date if they discovered AI was used to write a potential paramour's messages ^[1].

What are the most common uses of AI in dating? The most common use of AI across all cohorts, according to Match Group, is to get advice about someone they are talking to, plan date ideas, practise conversations, write a dating profile or messages, and vet whether profiles or photos are genuine ^[1]. Some individuals use AI as a dating mentor to build security and manage messaging delays ^[1].

Who is using AI for dating and why? AI use in dating is even higher for younger generations, rising to 66% for members of gen Z and 53% of millennials ^[1]. Some users turn to AI because of the pressure to make a good impression on dating apps, where a misunderstood message could risk losing out on dates ^[1]. One man from Melbourne, Australia, used a chatbot to assess people he matched with and test his responses to speed up the process of finding a partner ^[1].

Is using AI in dating considered acceptable? Using AI to alter a photo is a no-no for the majority of singles, according to the Match Group survey ^[1]. While some users openly admit to using chatbots like Anthropic's Claude to analyse responses, about a third of UK singles said they would end a date if they found out AI had been used to write a potential paramour's messages ^[1].