Fibr AI Launches Agent Experience Optimization to Boost AI Visibility

Fibr AI, the Accel-backed experience optimization platform, launched Agent Experience Optimization (AXO) on 28 October 2026. AXO turns a brand's own website into a direct engine for AI visibility and agent readiness by adapting existing content for different AI platforms.

Key facts * AXO improves how often, how prominently, and how accurately a brand appears in AI-generated answers, recommendations, and product comparisons ^[1]. * The technology identifies the specific platform or agent visiting and adapts existing content without requiring new content production ^[1]. * AXO provides the functionality needed for agents to complete tasks on-site, such as submitting an application or making a purchase ^[1]. * Fibr AI integrates both Human Experience Optimization (HXO) and AXO into one platform to manage human and AI audiences ^[1].

What does Agent Experience Optimization do? Agent Experience Optimization (AXO) optimizes how brand information is presented to AI systems to ensure accurate representation. It positions a brand's website to be discovered and chosen by agents acting on consumer instructions. The solution makes websites agent-ready by providing the specific functionality agents need to complete tasks on a consumer's behalf ^[1].

How does it differ from content production? Fibr AI adapts existing brand content for AI visibility and accurate representation without requiring new content production ^[1]. The platform identifies the visiting AI platform or agent and adjusts the presentation of the information already hosted on the brand's website ^[1].

Who can use it and what are the benefits? Fibr AI provides this solution to brands that want to improve their visibility in AI-generated answers and product comparisons ^[1]. By bringing human visitors and AI systems into one platform, Fibr AI keeps the brand's website, approved information, and business goals at the center of the experience ^[1].