Picture: Illustration · BitBytec · Original illustration, BitBytec
Apple's new OLED touchscreen MacBook Pro could ship between 1.2 million and 1.5 million units in 2027, according to a new forecast from market intelligence firm TrendForce. Announced on Wednesday, the new MacBook Pro is the first to feature a tandem OLED touchscreen, with pricing starting at $2,899 for the 14-inch model and $3,399 for the 16-inch model [1].
Key facts * Apple's new MacBook Pro is the first to feature a tandem OLED touchscreen [1]. * Pre-orders are available now, with a launch coming on Friday, November 6 [1]. * Samsung Display is currently the exclusive panel supplier for the new MacBook Pro [1]. * TrendForce forecasts OLED laptop shipments will grow nearly 40% year-over-year in 2026 [1].
What does the new MacBook Pro feature? The new MacBook Pro features a tandem OLED touchscreen with a 254 PPI pixel density [1]. Samsung Display has designated Phase 1 of its G8.6 A6 production line at its Asan campus in South Korea as a dedicated facility for Apple to produce these panels [1]. The display's architecture imposes exceptionally demanding production requirements, particularly in material costs and manufacturing yields [1].
Who is the supplier and what is the market outlook? Samsung Display is the exclusive panel supplier for the new MacBook Pro [1]. While Apple is selling these OLED models alongside its existing mini-LED MacBook Pro lineup, TrendForce says that the premium starting price could temper near-term replacement demand [1]. Despite this, the firm expects Apple's arrival in the OLED laptop market to accelerate the market landscape more broadly [1].
When will the OLED laptop market grow? TrendForce forecasts OLED laptop shipments will grow nearly 40% year-over-year in 2026, followed by another increase of more than 40% in 2027 [1]. Until now, the market has been driven mainly by Windows brands such as Lenovo, HP, and ASUS [1]. Rival panel makers like LG Display, BOE, and TCL CSOT are instead directing their efforts toward the supply chain for the OLED MacBook Air, which isn't expected to debut until at least 2028 [1].
Sources
- Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027 - MacRumors — MacRumors (primary source)
- Google’s iron grip on Android: Controlling open source by any means necessary - Ars Technica — Ars Technica
- There are over 3 billion active Android devices | The Verge — The Verge
Written with AI from the sources listed, checked against them before publishing.