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Apple is expected to ship between 1.2 million and 1.5 million units of the new MacBook Pro in 2027, according to a new report from TrendForce. The report explores Apple’s impact on the OLED notebook market following the launch of its first touchscreen MacBook Pro.
Key facts * Apple is expected to ship between 1.2 million and 1.5 million units of the new MacBook Pro in 2027 [1]. * The new touchscreen MacBook Pro features tandem OLED technology, which uses two stacked layers to deliver higher brightness than conventional single-layer displays [1]. * TrendForce predicts that OLED notebook market share could reach up to 12% between 2027 and 2028 [1]. * Global OLED notebook shipments are projected to grow by more than 40% in 2027 [1].
What technology does the new MacBook Pro use? The new touchscreen MacBook Pro features tandem OLED technology, which was first introduced with the M4 iPad Pro in 2024 [1]. This technology uses two OLED layers stacked on top of each other to deliver higher brightness than conventional single-layer OLED displays while maintaining deep blacks, high contrast ratios, and power efficiency [1].
When will Apple release OLED MacBook Air models? TrendForce predicts that Apple will introduce OLED displays to the MacBook Pro lineup in 2026, followed by the MacBook Air in 2029 [1]. LG Display, BOE, and TCL CSOT are currently competing to become display suppliers for the upcoming MacBook Air model [1].
How will Apple's entry affect the notebook market? Apple’s arrival is expected to give the market additional momentum by encouraging brands to prioritize OLED models in their product roadmaps [1]. This shift could pave the way for broader OLED adoption in notebook displays and strengthen consumer acceptance of the technology [1].
Sources
Written with AI from the sources listed, checked against them before publishing.